Zeros for Customer Care.
There’s a whole side business in marketing devoted to customer care. And there should be. Caring for customers is important. Back in the 90s as telephone and computers were learning to get along,...
View ArticleRewiring the Web for Commerce.
Twitch Point Planning is a communications planning process whereby a company understands, maps and manipulates consumers closer to a sale. How does one do that? On a devices, with creative prompts,...
View ArticleRewiring the Web for Commerce.
Twitch Point Planning is a communications planning process whereby a company understands, maps and manipulates consumers closer to a sale. How does one do that? On a device, with creative prompts, and...
View Article